Buckpacks.com

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GOALS

BUILDING A COMMUNITY AROUND GREAT QUALITY PRODUCTS. Building a community around great quality products through a responsive website wich helps the user connecting the right information to find great gear for them.

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UX definition

User Persona

Branding

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Color scheme

First I selected a basic color scheme for the project. I choose flamingo as the Primary brand color which will be used as an accent color. Then I  used deep dark blue tones for the dark colors and slightly off white for the light colors and backgrounds.

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Typography

For the typography I choose WORK SANS which is a simple, elegant and modern family font that gave me the opportunity to use its different versions to help me build the next type scale for the website.

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Sitemap

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Wireframes

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Design System

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